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I have been into quite a few companies with many clients in areas like manufacturing, health care, education, and companies involved in helping with donation funds. Grammarly also uses Pardot. Pardot is a B2B marketing automation tool. You can't customize much with Pardot, but it provides enough tools or features that you can leverage to personalize the areas consisting of the target market, data, and engagements. Based on the edition of the tool you use, you can leverage it.

I like all the features offered by the product.

The tool provides features required for B2B marketing. If I consider the areas in the product where improvements are required, I rate the tool an eight out of ten. The product has improved significantly in the last five to six years, and especially in the last three years. As it is a Salesforce platform, each year, it has three releases, during which you get to see a lot of changes.

From an improvement perspective, the tool's installation process needs to be made easier for new users.

I have been using Pardot for three years. Earlier, my company had a partnership with Salesforce. Currently, I am a customer of the product.

I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten.

Scalability-wise, I rate the solution a ten out of ten.

The solution's technical support is good. The product's support is better than that of any other tool in the market. I rate the technical support a ten out of ten.

Positive

The product's initial setup phase is as easy as it can get.

The product's setup phase can't be managed alone by just reading its documentation. I have experience with the implementation part of the product, and I feel that it is easy. For new people, the installation of the tool can be difficult.

I have seen an ROI from the product's use.

It is a competitively priced product, considering what it provides. Pardot can easily integrated with Salesforce since the data syncs in a fairly easy manner without any issues. Most of the companies use Salesforce.

One of Pardot's competitors is Marketo.

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features.

The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides.

I recommend the product to those who plan to use it.

If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it.

I rate the tool a nine out of ten.

We use Salesforce Marketing Cloud for marketing sequences and sending regular email communication. It has two types of email communication. One is transactional emails, which are based on your purchases' history. The solution analyzes your data, including what kind of purchases you've made in the past and what could be your next purchases. Based on this data analysis, it sends you sequences of promotional emails.

The solution creates an entire portfolio of customers, from their first order to the last and potential orders. According to that portfolio, related products and promotions are marketed to customers.

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics. It identifies what kind of purchases you've made in the past and what potential products you could be buying in the future. We then target those products for marketing purposes.

Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing Cloud prefer to have drag-and-drop and point-and-click functionalities to make their lives easier.

I have been using Salesforce Marketing Cloud for four years.

Around 200 users are using the solution in our organization.

The solution's initial setup is easy. It's like an online portal. You just have to sign up and start using it, and there is no installation.

With the solution's Email Studio feature, you can design your email templates and design promotional and transactional emails. You might need a developer's help designing those emails.

I have integrated Salesforce Marketing Cloud with WordPress. The main strength of Marketing Cloud is that it connects to Salesforce easily and with other platforms like WordPress. It also has the capacity to work independently, but you'll not be able to get data insights about what exactly happened with the orders. You'll get limited features because you opted for limited third-party apps or integrations.

I'll ask a potential user whether they are running any email campaigns and which system they are running them on. They should have all their data ready, which they will put in Salesforce Marketing Cloud. All their email templates and sequences have to be designed before they can start using the solution. They have to push the data inside Salesforce Marketing Cloud and start using it. The Journey Builder in the solution is very efficient and used by 60% to 70% of people.

It is not that easy for a beginner to learn to use Salesforce Marketing Cloud for the first time. You should at least have some experience with email sequencing and email-sending tools like Mailchimp.

Overall, I rate the solution a seven out of ten.