LeadSquared is our central CRM system, in which leads from across platforms are captured and stored. It's our central system for calling and collecting leads.
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LeadSquared is our central CRM system, in which leads from across platforms are captured and stored. It's our central system for calling and collecting leads.
The most valuable feature of LeadSquared is the customization. Since it's a frugal organization, the tool can be customized to my requirements.
The solution’s UI could be more user-friendly.
I have been using LeadSquared for four years.
LeadSquared is a very stable solution.
I rate the solution’s stability an eight out of ten.
More than 500 users use LeadSquared in our organization.
I rate the solution an eight out of ten for scalability.
I have previously used Salesforce. LeadSquared is cost-effective as compared to Salesforce.
The solution's initial setup is straightforward and not so complicated.
We were able to set up the solution within a month.
We are continuing to use the solution and driving value out of it. With LeadSquared, we have a central view of all customers, and we are able to market them better.
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
The solution’s integration capabilities are very good. Recommending the solution to other users depends on the organization's budget and future aspirations. It also depends on how the organization wants to integrate the solution with the marketing cloud and its technology stack. I would recommend LeadSquared to a small organization that doesn't have an infrastructure in place.
Overall, I rate the solution a seven out of ten.
I have been into quite a few companies with many clients in areas like manufacturing, health care, education, and companies involved in helping with donation funds. Grammarly also uses Pardot. Pardot is a B2B marketing automation tool. You can't customize much with Pardot, but it provides enough tools or features that you can leverage to personalize the areas consisting of the target market, data, and engagements. Based on the edition of the tool you use, you can leverage it.
I like all the features offered by the product.
The tool provides features required for B2B marketing. If I consider the areas in the product where improvements are required, I rate the tool an eight out of ten. The product has improved significantly in the last five to six years, and especially in the last three years. As it is a Salesforce platform, each year, it has three releases, during which you get to see a lot of changes.
From an improvement perspective, the tool's installation process needs to be made easier for new users.
I have been using Pardot for three years. Earlier, my company had a partnership with Salesforce. Currently, I am a customer of the product.
I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten.
Scalability-wise, I rate the solution a ten out of ten.
The solution's technical support is good. The product's support is better than that of any other tool in the market. I rate the technical support a ten out of ten.
Positive
The product's initial setup phase is as easy as it can get.
The product's setup phase can't be managed alone by just reading its documentation. I have experience with the implementation part of the product, and I feel that it is easy. For new people, the installation of the tool can be difficult.
I have seen an ROI from the product's use.
It is a competitively priced product, considering what it provides. Pardot can easily integrated with Salesforce since the data syncs in a fairly easy manner without any issues. Most of the companies use Salesforce.
One of Pardot's competitors is Marketo.
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features.
The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides.
I recommend the product to those who plan to use it.
If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it.
I rate the tool a nine out of ten.
