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LeadSquared is our central CRM system, in which leads from across platforms are captured and stored. It's our central system for calling and collecting leads.

The most valuable feature of LeadSquared is the customization. Since it's a frugal organization, the tool can be customized to my requirements.

The solution’s UI could be more user-friendly.

I have been using LeadSquared for four years.

LeadSquared is a very stable solution.

I rate the solution’s stability an eight out of ten.

More than 500 users use LeadSquared in our organization.

I rate the solution an eight out of ten for scalability.

I have previously used Salesforce. LeadSquared is cost-effective as compared to Salesforce.

The solution's initial setup is straightforward and not so complicated.

We were able to set up the solution within a month.

We are continuing to use the solution and driving value out of it. With LeadSquared, we have a central view of all customers, and we are able to market them better.

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

The solution’s integration capabilities are very good. Recommending the solution to other users depends on the organization's budget and future aspirations. It also depends on how the organization wants to integrate the solution with the marketing cloud and its technology stack. I would recommend LeadSquared to a small organization that doesn't have an infrastructure in place.

Overall, I rate the solution a seven out of ten.

We use Pardot to send automated emails. Like, we use Engagement Studio, their forms, form handlers, and we also use the template part of Pardot. 

And we do utilize custom lead reps file. So these are, like, key areas which we use in Pardot. Basically, it's kind of a marketing tool, which we are considering it as so. Anything and everything that comes under the marketing umbrella. We use the campaign part of it as well with synchronization to Salesforce.

For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it.

And secondly, there are Completion Actions. So, for example, if somebody's completing a form or a page, Pardot will automatically perform certain actions – such as completion actions for those things that I like.

Pardot is easy to learn; it's a point-and-click tool. Anyone who has worked with Salesforce will find Pardot easy to learn. There's no rocket science. There's no complexity in understanding how it works, and even a beginner can grasp the basics quite easily.

When it comes to integration with third-party tools, Pardot's APIs are not that robust. And when it comes to bringing the CMS content, that is also an area where they have to work hard.

The templates are good, but I think there's a lot of scope of improvement in that area. And when it comes to landing pages, there are some gaps. Like marketing is weaker. If I compare it with other tools in the market, like HubSpot, in terms of marketing, but yet for a small and midsized company that does not go much deeper into the marketing side, Pardot is fine.

I have been using it for two years now. 

The volume with which we use Pardot, I don't see any challenge.

I don't find any issues in terms of performance or anything.

We have around 200 users using Pardot.

The contents are available online. But compared to Salesforce as a platform, the kind of deep, detailed content related to Pardot is limited. You can get the basics on YouTube, but if you deep dive, you find a lack of content available in the market. 

For example, I worked on dynamic content and had a question about nested dynamic content. I didn't find many documents around it. They need to publish more.

This lack of content and documentation limits people's usage of the features and the popularity of the application. I doubt that Salesforce is promoting Pardot too much since they have Marketing Cloud as well. I don't know how they are balancing between the two, since both products belong to Salesforce.

I didn't see any challenges in the deployment process.

In terms of pricing, Pardot is cheaper than Marketing Cloud. And I don't think HubSpot would be too expensive either. So, if someone prioritizes features, they'll likely go with HubSpot, but if they want basic functionality, Pardot could be the better choice.

First, I'd ask about your expectations from a marketing tool. You need to decide on the right tool based on what you need. Pardot does some things but not everything, and there are other tools that do different things. 

For basic email sending, Pardot might be better than Mailchimp, ActiveCampaign, or AutopilotHQ. 

But if you compare it with HubSpot or Salesforce Marketing Cloud, then Pardot is weaker.

I have used both HubSpot Marketing Cloud and Pardot. Comparing them, I would rate Pardot a seven out of ten.