SAP CRM vs Salesforce Sales Cloud comparison

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Salesforce Logo
5,747 views|2,776 comparisons
93% willing to recommend
SAP Logo
3,810 views|2,988 comparisons
82% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared Salesforce Sales Cloud and SAP CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Salesforce Sales Cloud users have lauded the solution’s open API and ability to track sales opportunities. SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP.

  • Room for Improvement: Salesforce Sales Cloud could improve its integration with third-party systems and reporting. SAP CRM needs improvements in its mobile interface, data visibility, and integration.

  • Service and Support: Salesforce’s customer service is considered excellent, and users praised its prompt and knowledgeable team. SAP CRM's customer service and support have received mixed feedback. SAP CRM's customer service and support have received mixed feedback.

  • Ease of Deployment: Salesforce Sales Cloud's initial setup can be complex and time-consuming, potentially lasting for months or even years. However, users can speed up the process with external tools. The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team.

  • Pricing: Salesforce Sales Cloud is considered pricey. Salesforce Sales Cloud has additional costs for implementation and add-ons. SAP CRM is seen as expensive, and some users have said it isn’t worth the money.

  • ROI: Salesforce Sales Cloud has shown a positive return on investment by enabling automation, improving productivity, and saving time. Some reviewers have reported that they realized an ROI from SAP CRM within three to five years.

Comparison Results: Salesforce Sales Cloud is a user-friendly platform praised for its extensive feature set and customization options. At the same time, customers have complained that Salesforce’s licensing costs are too high and reporting capabilities are limited. SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy.

To learn more, read our detailed SAP CRM vs. Salesforce Sales Cloud Report (Updated: May 2024).
771,212 professionals have used our research since 2012.
Q&A Highlights
Question: Cost Comparison between using CRM SAP vs Salesforce vs Pega
Answer: Hi thanks for your request. Each of the ERP CRM listed above has certain functionalities in common and comparing the cost between them will completely depends upon the need. Overall Salesforce and SAP CRM has CRM functionality and it is Tier 1 CRM product. Pega is not a CRM product and it specializes in BPM ( Business Process Management). Please email me and I can discuss over the phone with you for further details.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Salesforce is such a widespread software in terms of what it can do and its scope. Theoretically, you can run a whole company off of it. There are many valuable features, such as reporting and analytics. You can customize almost the whole environment is what appeals to so many companies the most.""Suitable for all sizes of organizations.""Salesforce Sales Cloud is very reliable and provides good stability and security.""It is a good platform that shows consolidation of information for our customer base.""The dashboards and dashboard customization are great.""I find the forecasting the most valuable feature. It's valuable because there are two types of forecasting, customizable and collaborative forecasting.""It is nice to have the install base information at your fingertips when you look up a company.""It is a very stable solution."

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"When we are using SAP CRM we receive more accurate results than using any other CRM system.""The primary use case for us is lead creation and data management.""I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales.""SAP CRM has a good performance.""We like that this solution has made our whole accounting function paperless.""The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.""I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.""The solution is stable."

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Cons
"The solution can be difficult to understand for customers of Salesforce.""I would like to see a more affordable licensing model.""It is very clunky. Its interface can be more user-friendly. There is always way too much information going on in Salesforce. It puts too much on your screen. It gives you every piece of information in the world, whereas I need less. It would be nice for it to be cleaned up a bit.""The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud.""I would love Salesforce to keep on committing and building out what they call flows. It's their point-and-click version of coding. You don't have to be a coder to create essentially what a developer would have to normally, which is a great feature, but it could still be improved upon.""I don't like the way parent-child relationships work in transactions between records in Salesforce Sales Cloud. NetSuite is a little bit more user-friendly in that sense. Salesforce Sales Cloud requires that you build everything from scratch. I don't like that. It leaves a lot of thinking and solutions to the consultants and the process is more prone to errors.""I would like to see licensing fees reduced in the next release.""There are things that could be improved with respect to file sharing. There is a limited file size."

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"The solution is slow.""The solution is expensive.""SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version.""Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems.""It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use.""When features do get added, we would like the product to notify us in a timely way.""SAP CRM could improve by being easier to use and customer-friendly.""We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

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Pricing and Cost Advice
  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
  • More Salesforce Sales Cloud Pricing and Cost Advice →

  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

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    Answers from the Community
    Questions from the Community
    Top Answer:The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
    Top Answer:Sales Cloud could improve in areas such as AI integration, particularly for templates.
    Top Answer:Sales Cloud helps me manage and track my sales pipeline effectively. It is a CRM system that integrates with other systems for comprehensive sales management.
    Top Answer:SAP is costly and requires money for every modification.
    Top Answer:There is no scope for integration because SAP does not allow any personal integration.
    Ranking
    3rd
    out of 169 in CRM
    Views
    5,747
    Comparisons
    2,776
    Reviews
    18
    Average Words per Review
    380
    Rating
    8.2
    4th
    out of 169 in CRM
    Views
    3,810
    Comparisons
    2,988
    Reviews
    21
    Average Words per Review
    452
    Rating
    7.8
    Comparisons
    Also Known As
    Sales Cloud, SFDC, Salesforce
    Learn More
    Salesforce
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    Overview

    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    REVIEWERS
    Computer Software Company31%
    Comms Service Provider8%
    Financial Services Firm6%
    Non Tech Company6%
    VISITORS READING REVIEWS
    Educational Organization70%
    Computer Software Company5%
    Financial Services Firm4%
    Manufacturing Company2%
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Government9%
    Financial Services Firm8%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business46%
    Midsize Enterprise20%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise72%
    Large Enterprise21%
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise14%
    Large Enterprise63%
    Buyer's Guide
    SAP CRM vs. Salesforce Sales Cloud
    May 2024
    Find out what your peers are saying about SAP CRM vs. Salesforce Sales Cloud and other solutions. Updated: May 2024.
    771,212 professionals have used our research since 2012.

    Salesforce Sales Cloud is ranked 3rd in CRM with 99 reviews while SAP CRM is ranked 4th in CRM with 40 reviews. Salesforce Sales Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Sales Cloud writes "Vast, configurable, and offers great ROI". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Salesforce Sales Cloud is most compared with Microsoft Dynamics CRM, Oracle E-Business Suite, SAP ERP, IQVIA Orchestrated Customer Engagement and Vlocity, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Siebel CRM, Oracle CRM, Zoho CRM and monday.com. See our SAP CRM vs. Salesforce Sales Cloud report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.