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Rubrik Logo
23,756 views|15,118 comparisons
98% willing to recommend
Zerto Logo
Read 235 Zerto reviews
10,524 views|5,722 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Jul 19, 2023

We compared Rubrik and Zerto based on user reviews in five categories. We reviewed all of the data and you can find the conclusion below.

  • Features: Rubrik is praised for its automated policy enforcement and efficient ransomware detection. Users say Zerto offers excellent data protection, and it’s easy to create VMs. Zerto users also like its real-time replication features. Rubrik could expand compatibility with open-source databases, improve documentation, and strengthen its ability to back up remote sites. Zerto could improve cloud environment configuration, PowerShell scripting, and multi-site replication.

  • Service and Support: Rubrik customers appreciate the support team's expertise and fast response. Customers have generally had positive experiences with Zerto's customer service, noting their quick response times and ability to resolve issues. Some customers have encountered slower response times and needed to go through multiple levels of support to get their issues resolved.

  • Ease of Deployment: Rubrik's setup is simple, and users say the support team was available to assist as needed. The setup process for Zerto can be either simple or complicated, depending on the individual's experience with backup solutions.

  • Pricing: Some users find Rubrik's pricing expensive, but many say it’s justified by its encryption and security features. Rubrik's license includes both software and hardware without any additional costs. Zerto’s price tag is considered reasonable and in line with industry norms. Others said it was somewhat expensive but still worth the cost.

  • ROI: Rubrik provides peace of mind and some cost savings, but users say that quantifying the ROI is difficult. Zerto reduces risks while saving costs and time. It increases efficiency, ensures compliance, and helps businesses grow.

Comparison Results: Users like Rubrik’s advanced ransomware features, excellent support, and automated policy enforcement. However, some had issues with its remote backup abilities and high price tag. Zerto offers top-tier data protection, excellent customer service, and real-time replication, but some users say its cloud and multi-site functionality could be better.

To learn more, read our detailed Rubrik vs. Zerto Report (Updated: March 2024).
768,924 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"When it comes to saving time managing our backups, Rubrik has saved us a lot of time compared to what we were using. It feels like it has saved us lifetimes of time because the process used to be difficult. It's not just the day to time savings. When something goes wrong, that's where the real time savings comes into play. We are able to get back to where we need to be more confidently and with much fewer steps.""It has a good interface which is simple to navigate and utilize.""The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds.""It has also saved us time managing backups. It's pretty stable. So it sends us a report if something goes wrong, then you get a report. You don't really need to manually monitor this software over time. If something happens, you'll get an error and you'll get an email notification and then address it. We found the product pretty stable if it's configured correctly. So it has reduced management time.""There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage.""Not having to specify a time to run a backup with a fixed schedule is something that's really beneficial. In the past we had to schedule and try to manually stagger things over the window, to back up everything. Because Rubrik is SLA-based, you say, "Well, I need it to fit in this window here," and it just backs it up when it's most convenient for the Brik and for the third-party system. It looks at the CPU usage and says, "Okay, it's not as busy now. I know I've got time to take the backup." That's a real advantage.""Rubrik can also serve as a secondary host for emergency recoveries.""It has the ability to test DR in a controlled, inexpensive way and to restore between environments."

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"Another advantage is the ease of use. You can click through instead of typing in the code. It's all already scripted down to the network adjustments within the VMs and the timed delays for servers that need to come up in sequence. Overall, it's a good package for us to use. We started using it in about 2018 and haven't looked back.""It is pretty easy to use. The interface is intuitive and easy to use. Once you set it up, it just works. So, it is great.""The UI is straightforward. It makes it very simple to group our resources and understand that our production workloads are covered because we can set them up as granular or as non-granular as we want.""The most valuable features are the single pane of glass and the reduction in time it takes for our systems engineering team to manage the platform.""The ease of use is one of the most valuable features when it comes to making changes and configuring. It's very easy to set up and configure. It's a great product.""The way we can use checkpoints from each VM to restore them is an excellent feature, and the replication is great.""The solution's most valuable aspect is allowing a failover from our remote sites to our data center. Our remote sites have failed several times, and on each occasion, we were able to bring a plant back online within 30 minutes, even though the hardware repair took many days.""It's the easiest to use."

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Cons
"We have some challenges with the solution's reporting because historical reports have some limitations.""There is room for improvement through a further extension of their Office 365 backup platform. In addition, it's still a bit cost-prohibitive to backup NAS. Those would be the two primary areas for improvement.""It is already very well furnished, but live mounts for Nutanix AHV would be amazing.""We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help.""The integrated reporting is not really that nicely built. The reporting functionality could definitely be a little bit more customizable from an administration perspective, with an easier to understand interface.""Two areas I would like to see improvement in Rubrik are pricing and localization.""The reporting, in particular the customization of reports, needs to be improved.""Rubrik can only leverage cloud storage for archiving and has no cloud failover."

More Rubrik Cons →

"Customer service and technical support need improvement.""I want to have an OVF or some local deployment where I can deploy the ZVRA rather than having to push it from the console. Some of our smaller remote sites have relatively poor bandwidth, and they can't keep up with the constant deployment stream from our center console, meaning we have to find some creative hours to get around the bandwidth bottlenecks. If I could push out a small install file, install it locally, and then reach back to the console, that would be excellent.""It has a file restore feature, which we have tried to use. We have had some issues with that, because the drives are compressed in our main file system. It is a Windows-based file server. So, it compresses the shares and can't restore those by default.""We'd like to be able to migrate data without its operating system or any other functionality and without having to go through a virtual machine or server.""Increased granularity in how long to keep the journal would be nice.""One thing I would like to see in their roadmap is introducing long-term storage in the cloud such as Azure or AWS. They can make it more seamless.""The number-one area in which they need to improve their product is what I would call "automatic self-healing." This is related to running them at scale... We have 1,000 VRAs and if any one of their VRAs has a problem, goes offline, all of the customer protection groups and all of the customers that are tied to that VRA are not replicating at all. That means the RPO is slipping until somebody makes a manual effort to fix the issue. It has become a full-time job at my company for somebody to keep Zerto running all the time, everywhere, and to keep all the customers up and going.""From the relationship standpoint, we have never had a local rep in South Bend, Indiana. It has always been somebody in Boston, and there is not a lot of communication. That is one of the big things. We would like help driving the business and talking to our sales people as well as more involvement from them. We could really utilize it more, drawing more customers in, but we need help with that."

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Pricing and Cost Advice
  • "When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
  • "It’s simple, straightforward, and we were able to see 50% hard savings."
  • "The setup cost is a bit high, but the solution is an all-in-one solution."
  • "Rubrik is an all inclusive price. No additional implementation costs or licencing."
  • "The cost was less than our previous provider, and this is a much better product."
  • "Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
  • "The product is not cheap, but for good reason. It simply works and is very fast."
  • "It is a great value, but its cost is still a bit high."
  • More Rubrik Pricing and Cost Advice →

  • "Pricing depends on your future growth. Start small and then scale up."
  • "Zerto’s licensing model has changed a bit over the last year and they are in alignment with others. It is pretty simple and more economical."
  • "Licensing is based on the number of VMs to replicate. The first thing should be to get the number of VMs to replicate based on your business needs."
  • "Licensing is VM based so you can buy packages or single VM. Price is not low but the power of application is high, so you will get your money back."
  • "It's a little bit expensive."
  • "We believe the pricing, setup costs, and licensing are easy to understand. The pricing seems very reasonable."
  • "The solution is very cost-effective and very easy to set-up but does not compromise on features."
  • "While we find the twenty-five VM license somewhat inflexible, the actual setup costs are minimal as the product is so easy to install."
  • More Zerto Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from screen to… more »
    Top Answer:Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up… more »
    Top Answer:Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie en VPG werden de Host Data in write-ack Block-Level gerepliceerd. Qua licentie 1 =… more »
    Top Answer:Its ability to roll back if the VM or the server that you are recovering does not come up right is also valuable. You have the ability to roll back a few seconds or a few minutes. The rollback feature… more »
    Top Answer:The pricing is based on virtual machines. They need to do better in regards to their tiering pricing rather than one price per VM. A lot of times we have VMs that are lower tier, such as Tier 2 or… more »
    Ranking
    4th
    out of 133 in Backup and Recovery
    Views
    23,756
    Comparisons
    15,118
    Reviews
    13
    Average Words per Review
    521
    Rating
    8.5
    2nd
    out of 133 in Backup and Recovery
    Views
    10,524
    Comparisons
    5,722
    Reviews
    126
    Average Words per Review
    925
    Rating
    9.0
    Comparisons
    Also Known As
    Zerto Virtual Replication
    Learn More
    Overview

    Rubrik is a backup and recovery solution that can be used as a converged data management platform for physical, virtual, and hybrid environments. The solution works to protect your data and applications from ransomware, operational failures, and rogue employees, and also helps your organization simplify data management and accelerate cloud mobility. In addition, Rubrik is designed for cloud integration and infinite scalability to enable hybrid cloud for all enterprises.

    Rubrik’s software is also built to support most operating systems, databases, hypervisors, clouds, and SaaS applications, and the solution integrates with on-premises hardware if necessary.

    Rubrik Features

    Rubrik has many valuable key features. Some of the most useful ones include:

    • Instant recovery
    • Live-restore
    • Single console
    • Automatic incremental backups
    • Policy-driven automation
    • Instant search
    • Live Mount capability
    • Compliance and capacity customized reporting
    • Quick and efficient snapshots
    • Multiple backup destinations
    • Deduplication and file compression
    • Intuitive web interface
    • Good performance
    • Easy to use
    • Low maintenance
    • Flexible deployment

    Rubrik Benefits

    There are several benefits to implementing Rubrik. Some of the biggest advantages the solution offers include:

    • Single policy engine: Because Rubrik is policy-driven, it functions through a single policy engine that orchestrates service level agreements (SLAs) across the data lifecycle. Management is automated through one programmatic interface.
    • Customized reports: With Rubrik, you can create customized reports and utilize data visualizations.
    • Advanced security: Regardless of location, data remains secure in transit and at rest throughout its lifecycle, as it is stored and backed up.
    • Compliance: With Rubrik, you gain granular role-based access control while automating compliance reporting, which helps complete various industry and internal audits.

    Reviews from Real Users

    Below are some reviews and helpful feedback written by Rubrik users.

    PeerSpot user Chadd B., System Administrator at a manufacturing company, says, “The solution is easy to use with an intuitive web interface, helpful support, good performance, and saves us time. The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds. The VM backup and the SQL backup are blazingly fast for both backup and recovery.”

    A Storage Administrator at a healthcare company explains that the solution “Cut our backup management time significantly, and the near-instant recovery reduces our downtime. He also comments that “The scalability is wonderful. That is one of our biggest advantages with this.”

    Burhan S., Systems Engineer at Harvard University, mentions, "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."

    Kevin M., Head Of Operations at University of Reading, states, “The solution’s SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced. Its web interface is really easy to use. It's just click and go. It's fast and intuitive. We've never had any problems in navigating.”

    Zerto, a Hewlett Packard Enterprise company, specializes in data protection and empowers customers to run a business by simplifying the protection, disaster recovery, and mobility of on-premises and cloud applications. Zerto uses advanced hybrid cloud IT technologies to recover and protect business-critical applications in on-premises and cloud environments, enabling them to deliver continuous service without compromising security. Zerto’s foundation is based on continual data protection (CDP) technology. Users can benefit from a single, unified, and automated recovery and data management experience across all virtualized or container-based workloads.

    Zerto's native clustering technology creates a resilient, fault-tolerant system that automates recovery of critical virtual machines while supporting software updates, new OS releases, and upgrades. With native clustering, a creation, migration, or deletion of a virtual machine is automatically replicated to all nodes in the cluster. This creates an automated failover and availability solution with the features of high-end dedicated servers running at a fraction of the cost.

    Zerto Features

    Zerto has many valuable key features. Some of the most useful ones include:

    • Continuous data security
      • Continuous replication
      • The industry's lowest RPOs and fastest RTOs
      • App and database protection and recovery on a granular level
    • Agility across hybrid and multi-cloud
      • Protection between clouds
      • Simple on-premises to cloud migration
      • User-friendly native cloud services
    • Simple to scale
      • Automation and orchestration are built-in
      • Cross-platform, multi-site analytics
      • Unified experience regardless of cloud
    • Software-based
      • Hardware, hypervisor, and cloud are all independent
      • No physical appliances
      • Future-proof

    Zerto Benefits

    • Robust disaster recovery: Continuous data protection enables recovery of entire clusters, multi-VM applications, or even a single server with the lowest RPOs and fastest RTOs. Zerto allows users to safeguard, manage, and recover all of their key digital assets, whether they’re recovering to a secondary location, the public cloud, or a managed service provider.
    • Constant backup: Instead of making backups every 12 or 24 hours, Zerto creates backups every 5-15 seconds. Zerto backup has no impact on production and eliminates the burden of micromanaging backup windows by using CDP instead of snapshots. Its backup provides immediate recovery of data, folders, or virtual machines (VMs) that are only seconds behind the original, which is a simple approach to completely avoid ransomware or erase inadvertent deletions.
    • Strong long-term retention: Send data to the cloud or a purpose-built storage appliance of your choice for months or years of retention. These long-term copies can be made from local backups or DR replicas, and they can be kept wherever is most convenient for your company. Its powerful indexing and search makes discovering and restoring data simple. For data you want to maintain but only use infrequently, use cost-effective cloud tiering to shift LTR copies from hot to cold to deep-freeze storage.

    Reviews from Real Users

    Zerto stands out among its competitors for a number of reasons. Two major ones are its disaster recovery abilities and its ease of use. PeerSpot users take note of the advantages of these features in their reviews:

    Justin C., Director of IT at Arnott Inc. writes of the solution, “If we had to deal with a ransomware event, Zerto would be one of the first things I would use, because it is going to be the fastest to restore data to a certain point. If there were a fire in our building, Zerto would be a big thing too, because we would shut down everything that's in our building… It's definitely going to be one of our prevalent DRBC layers of protection."

    Brad W., Vice President of Information Technology at a financial services firm, notes, “The file restoration is very helpful. They've improved it over the years to make it a lot more user-friendly and easy to do, which I appreciate. So, we use that quite a bit. The failover process is quite simple and intuitive. Even the configuration and setup are pretty easy to do.”

    Sample Customers
    Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
    United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
    Top Industries
    REVIEWERS
    Financial Services Firm13%
    University13%
    Comms Service Provider11%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Financial Services Firm11%
    Government10%
    Manufacturing Company8%
    REVIEWERS
    Financial Services Firm17%
    Insurance Company12%
    Healthcare Company10%
    Manufacturing Company8%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Financial Services Firm10%
    Manufacturing Company8%
    Healthcare Company7%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise24%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise16%
    Large Enterprise63%
    REVIEWERS
    Small Business23%
    Midsize Enterprise25%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise15%
    Large Enterprise57%
    Buyer's Guide
    Rubrik vs. Zerto
    March 2024
    Find out what your peers are saying about Rubrik vs. Zerto and other solutions. Updated: March 2024.
    768,924 professionals have used our research since 2012.

    Rubrik is ranked 4th in Backup and Recovery with 82 reviews while Zerto is ranked 2nd in Backup and Recovery with 235 reviews. Rubrik is rated 9.2, while Zerto is rated 9.0. The top reviewer of Rubrik writes "Easy to use with minimal training required, innovative, good support". On the other hand, the top reviewer of Zerto writes "Gives us business continuity capabilities during hurricane season and in case of ransomware". Rubrik is most compared with Veeam Backup & Replication, Cohesity DataProtect, Commvault Cloud, Dell PowerProtect DD (Data Domain) and Azure Backup, whereas Zerto is most compared with Veeam Backup & Replication, VMware SRM, Dell RecoverPoint for Virtual Machines, Commvault Cloud and VMware Cloud Disaster Recovery. See our Rubrik vs. Zerto report.

    See our list of best Backup and Recovery vendors, best Cloud Backup vendors, and best Disaster Recovery (DR) Software vendors.

    We monitor all Backup and Recovery reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.