Oracle Eloqua vs Salesforce Marketing Cloud comparison

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3,637 views|1,825 comparisons
93% willing to recommend
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6,723 views|4,047 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Oracle Eloqua vs. Salesforce Marketing Cloud Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It is a user-friendly product.""I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with.""I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.""The initial setup was straightforward.""The solution's engine framework is quite simple, giving you the agility you need in the business.""Lead scoring has helped with the process of qualifying leads.""The solution is stable.""The ease of maintenance is the most valuable feature."

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"Marketing Cloud has improved our productivity and our team enjoy using it.""Salesforce is constantly evolving and have a good release cycle.""Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.""The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.""The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.""We haven't had any issues with integration.""The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.""The solution is user-friendly."

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Cons
"​Reporting is very clunky and not user friendly.​""The product's initial setup process could be better.""The solution could improve by having a more user-friendly interface.""The cost of the solution has room for improvement.""Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality.""The reporting features should be improved.""This product hasn't kept up to date on features.""The solution does not have a good database architecture."

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"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.""Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.""The pricing is a bit high.""Salesforce Marketing Cloud should include more point-and-click functionality.""The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""The technicality of the solution can be streamlined.""They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

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Pricing and Cost Advice
  • "Our licensing costs are yearly."
  • "The solution is expensive."
  • "The tool is pricey compared to products like Marketo."
  • "Oracle Eloqua's pricing is medium."
  • "Oracle Eloqua is quite an affordable solution."
  • "Oracle Eloqua can be expensive compared to alternatives."
  • "It's quite expensive."
  • More Oracle Eloqua Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media… more »
    Top Answer:We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead… more »
    Top Answer:I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing… more »
    Ranking
    3rd
    Views
    3,637
    Comparisons
    1,825
    Reviews
    5
    Average Words per Review
    322
    Rating
    8.4
    1st
    Views
    6,723
    Comparisons
    4,047
    Reviews
    30
    Average Words per Review
    379
    Rating
    8.1
    Comparisons
    Also Known As
    Eloqua, Oracle Marketing Cloud
    ExactTarget
    Learn More
    Salesforce
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    Overview

    Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Manufacturing Company33%
    Media Company17%
    Financial Services Firm17%
    Computer Software Company17%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company6%
    Financial Services Firm4%
    Manufacturing Company3%
    REVIEWERS
    Computer Software Company38%
    Financial Services Firm15%
    Marketing Services Firm8%
    Non Profit8%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business28%
    Midsize Enterprise23%
    Large Enterprise49%
    VISITORS READING REVIEWS
    Small Business6%
    Midsize Enterprise74%
    Large Enterprise21%
    REVIEWERS
    Small Business30%
    Midsize Enterprise24%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Oracle Eloqua vs. Salesforce Marketing Cloud
    May 2024
    Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.