Dell PowerMax NVMe vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell PowerMax NVMe and Pure Storage FlashArray based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell PowerMax NVMe vs. Pure Storage FlashArray Report (Updated: March 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It has good, reliable, fast storage.""The solution is scalable.""The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone.""We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion.""The initial setup was extremely simple and straightforward.""The most valuable feature of this solution is its ease of use.""Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.""The high availability of the product is the most valuable feature."

More Pure FlashArray X NVMe Pros →

"The performance is very good. Our predominant workloads are all less than 5 milliseconds and it's most common to have a sub-1-millisecond response time for our applications. In terms of efficiency, we've turned on compression and we're able to get as high as two-to-one compression on our workloads, on average.""Technical support has been excellent.""It is easy to manage and upgrade.""It is efficient and very simple for our administrators to use.""The compression and deduplication are always on. We get more than 4:1 capacity savings using them. The efficiency benefits from compression and deduplication are through a specialized hardware module within the storage itself, and that means there is no overhead to the compression and dedupe.""The smaller footprint of the device has been really nice. We have gone from eight bays to one bay. Having one floor tile in our data center has been pretty awesome. A lot less power and HVAC cooling is being consumed.""You can use PowerMax for all workloads and consolidation. We have used it to scale thousands of VMs.""PowerMax is a compact high-performance appliance. It is one of the best devices in terms of performance specs. It includes an NVMe All-Flash Array."

More Dell PowerMax NVMe Pros →

"It is easy to manage. You don't have to have the same people who used to manage the Dell EMC arrays because the solution is more intuitive.""With Pure Storage, we don't see any latency or IOPS. It has been a very seamless integration.""We have tons of capacity on it.""We can store more for a cheaper price as opposed to paying for larger devices and larger rack spaces which get outdated sooner and which we'd have to change every two years. It simplifies storage for us.""The deduplication and compression meet all of our system requirements.""The initial setup was very straightforward and very quick. It was up and running in our data center within 24 hours of receiving it.""Their support system has insight into errors on our SAN fabric that we can't see. They've brought attention to and raised awareness for us about things that we couldn't see, when we were experiencing problems.""The predictive performance analytics is a very good feature, as our system is performing better than before."

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Cons
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly.""Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient.""In the next release, I would like to see real-time analytics for further insight into consumption models.""I would like to see replication and DR features in the next release of this solution.""We would like to see more visibility into garbage collection and CPU performance in the GUI.""We've seen that when we create a POD in synchronous mode, it increases the latency.""Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better.""We would like to see VNC integration or be able to use Pure Storage with VNC."

More Pure FlashArray X NVMe Cons →

"The REST API needs improvement. We are a very big automation company, and this would be big for us.""There is room for improvement in terms of integration with various service providers for public clouds.""The GUI interface is very complicated and could be improved by streamlining the number of steps in the process.""I would like to see more development in the cloud environment. It would be good if it comes in the cloud kind of setup.""The initial setup was a little bit complicated.""We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache.""We had challenges again with the initial setup. I don't know if there was a gap during the requirement-collection phase, but the box was partially delivered to us with missing parts and it delayed the implementation by about 60 days. It was not as smooth as I would have hoped.""If you go to Pure or you go to NetApp, they deliver in one month. If you go to Dell or HP, they will take up to six months for delivery. This is not a business model for today."

More Dell PowerMax NVMe Cons →

"I would rate this solution an eight. There's always room for improvement, nobody is perfect to get a ten out of ten. They do what they do well. It's not cheap but we it's for uses that we needed.""The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing.""I would love for them to have a hyper-converged solution.""On a couple of occasions, the waiting time for an upgrade has been pretty substantial.""The price of Pure Storage FlashArray could be better.""It is way in excess of what we need. If anything, we could see a bit more speed. I'm just comparing it with what some of my colleagues who are implementing their own systems do.""It was not proactive communication.""The price could be better."

More Pure Storage FlashArray Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Our costs for the product are three million."
  • "From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."
  • "Our costs are on a yearly basis."
  • "It scales enormously, but it's expensive to do so."
  • "From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
  • "The cost has room for improvement."
  • "The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."
  • "We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
  • More Dell PowerMax NVMe Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell… more »
    Top Answer:First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
    Top Answer:The pricing is comparable to other vendors. There aren't significant price differences. Since the price is high, a few… more »
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Dell EMC PowerMax, PowerMax
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Dell EMC PowerMax is the world’s fastest storage array. With end-to-end non-volatile memory express (NVMe), real-time machine learning, seamless cloud mobility, and up to 350GB per second bandwidth, PowerMax features high-speed smarts to power your most critical workloads. PowerMax is true modern scale-up and scale-out storageת designed for mission-critical applications of today and tomorrow – including databases and transaction processing applications as well as real-time analytics workloads that demand uncompromising uptime and extremely low latency.

    PowerMax consists of two models, PowerMax 2000 and 8000. The PowerMax 8000 delivers industry-leading performance density with up to 7.5 million IOPS5 per rack and 187,000 IOPS6 per U (rack unit). PowerMax supports mixed open systems, mainframe, IBM i, block, and file environments. The PowerMax 2000 is the entry point into mission-critical storage, high availability, and delivering robust data services in a safe, secure compact package.

    PowerMax systems incorporate the most current and robust end-to-end NVMe technology with industry-standard NVMe flash drives, NVMe storage class memory drives, and FC-NVMe host connectivity via NVMe over Fabrics. PowerMax SCM, powered by dual-port Intel® Optane™ technology, offers rapid-fire fast performance and secure low latency ideal for electronic trading, real-time analytics, high-performance databases, and big data workloads.

    Features of Dell EMC PowerMax NVMe

    Robust architecture with amazing performance combines demanding mixed workloads.

    • Built-in machine learning automates data placement for maximum performance with no additional management cost.
    • Very secure end-to-end dynamic encryption safeguards digital assets with 3.5:1 data reduction, guaranteed by Dell Technologies.
    • Seamless cloud mobility pushes data from PowerMax to AWS, Azure, Dell EMC ECS, and PowerScale for long-term retention on lower-cost object storage.

    Benefits of Dell EMC PowerMax NVMe

    Powerful Architecture

    • Designed for speed – robust multi-controller scale-up, scale-out architecture with built-in end-to-end NVMe.
    • Performance optimized – up to 350GB/s sustained bandwidth2, under 100µs read latency3.
    • Efficiency without compromise – global inline data reduction with guaranteed 3.5:1 average DRR4.

    Simple Operations

    • Intuitive storage management – provision storage in less than 30 seconds.
    • Workload consolidation – outstanding consolidation of block, file, mainframe, IBM i storage on a single array.
    • DevOps automation and containers – workflow automation and streamlined IT processes (vRA, vRO, CSI, CSM, Kubernetes).
    • Non-disruptive data migration – initiate data migrations from older arrays to PowerMax in three simple steps.

    Trusted Innovation

    • Mission-critical availability – proven six nines availability and the best replication for business continuance, disaster recovery (BC/DR).
    • Deep VMware integration – mission-critical availability and the most efficient scalability for VMware Virtual Volumes deployments (64,000 vVols).
    • Flexible consumption – several options, predictability, and investment protection with pay-per-use solutions and Future-Proof guarantees.

    PowerMax sets the standard for data storage today. It is uniquely, intuitively designed with a multi-controller, active/active scale-out architecture, an industry-standard, end-to-end NVMe. Inline, global dedupe and compression add outstanding efficiency to your data center, even while scaling. Additionally, PowerMax offers you the best in remote replication, proven six nines of availability, and end-to-end efficient encryption so that your data is always secure and your resources are fully optimized.

    Reviews from Real Users

    Ahmed K., a senior storage systems engineer at a pharma/biotech company, says Dell EMC PowerMax NVMe has “secure, fast performance, and good reporting capabilities.”

    Nikolay M. a lead system administrator at Central Hospital of Civil Aviation shares that with PowerMax, “we have not yet hit the ceiling in its efficiency, performance, and scalability… Now, with PowerMax, everything runs smoothly.”

    “We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems… We are saving dozens of hours per month for our storage team, and that is a real cost in our business," adds Paul C., a Senior Solution Architect at Rackspace.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Rackspace, Open Line
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government7%
    REVIEWERS
    Healthcare Company23%
    Financial Services Firm21%
    Retailer10%
    Comms Service Provider10%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Financial Services Firm14%
    Manufacturing Company9%
    Government8%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business18%
    Midsize Enterprise19%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise14%
    Large Enterprise65%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    Buyer's Guide
    Dell PowerMax NVMe vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about Dell PowerMax NVMe vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    771,157 professionals have used our research since 2012.

    Dell PowerMax NVMe is ranked 8th in All-Flash Storage with 66 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. Dell PowerMax NVMe is rated 8.8, while Pure Storage FlashArray is rated 9.2. The top reviewer of Dell PowerMax NVMe writes "Simplified storage provisioning for us, enabling us to assign any volumes in two to three minutes". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". Dell PowerMax NVMe is most compared with Dell PowerStore, IBM FlashSystem, Dell Unity XT, Huawei OceanStor Dorado and Dell XtremIO, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, HPE Nimble Storage, IBM FlashSystem and INFINIDAT InfiniBox. See our Dell PowerMax NVMe vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.