We performed a comparison between IMImobile IMIcampaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"It is a great solution. I like its stability, scalability, and performance."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"We use this solution for reporting, pipeline generation, and forecasting."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"IMIcampaign's ability to deliver to other countries could be improved."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The data extension tools are not very user-friendly."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The product could use a little bit of BI in the sense of rule-based building."
"I've noticed on one-to-one leads, the customer objection option is not available."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
IMImobile IMIcampaign is ranked 10th in Marketing Automation with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. IMImobile IMIcampaign is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of IMImobile IMIcampaign writes "Great bulk upload and two-way SMS". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". IMImobile IMIcampaign is most compared with , whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.
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