free case study: Saba Perwez's unbiased review of Marketo
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Marketo review
Saba Perwez
Executive - Marketing Automation at a tech services company with 1,001-5,000 employees
Good for many things: generating leads and scoring leads
It's one of the best tools for scoring leads. Marketo's lead generation and scoring are better than most other tools. Marketo changed the way our team collaborates on marketing campaigns., especially in our sales team. We assign numbers to contacts based on their behavior, but those are just numbers. It was hard to tell if a high number...
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