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Adobe Target review
Nitish Lamba
Technology Lead at Infosys
Allows for precise targeting based on user location, enabling campaigns specific...
There is room for improvement in the way Adobe Target handles single-page applications. Single Page Applications Handling --------------------------------- If they want to handle single-page applications, they should not require website owners or their developers to implement additional functionalities for it to work. There should be a...
Adobe Target review
Elavarasan Devarajan
Target Team Lead at Tata Consultancy
Useful for A/B or multi-variate testing and helps to offer personalized experiences
This is a significant concern due to the absence of a lower environment for testing activities. This can lead to issues if changes are pushed to production by mistake. Additionally, the effectiveness of Adobe Target is heavily dependent on the Target library; if the library files are blocked, no changes will be visible on the website or...
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