IBM Cognos vs MicroStrategy comparison

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IBM Logo
9,140 views|5,304 comparisons
91% willing to recommend
MicroStrategy Logo
7,142 views|4,700 comparisons
93% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between IBM Cognos and MicroStrategy based on real PeerSpot user reviews.

Find out in this report how the two BI (Business Intelligence) Tools solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed IBM Cognos vs. MicroStrategy Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc.""The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.""The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly.""Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos.""Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules.""The most valuable features of IBM Cognos are governance and enterprise reporting.""One of the strong suits of Cognos is its robust corporate reporting capability.""This solution allows you to input a wide range of file formats."

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"There's extensive logging capabilities, if something is wrong then we are able to find out why.""This solution has allowed us to become a top-class competitor among other consulting companies.""MicroStrategy has what they call the Semantic Graph — an enterprise-grade semantic graph — and I think the technology is fantastic.""Our primary use case is to deliver all data insights to our company.""Having the analytics capabilities on a single platform.""The most valuable feature is the ability to actually embed actions, comments, being able to leverage Transaction Services to embed the tool into a business process.""The ability to integrate with PPT is another plus. The platform's ability to write back data directly to the database is also good.""It plays a vital role in establishing a connection with predictive continuous improvement."

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Cons
"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients.""There are a lot of limitations with the out-of-the-box tool.""There are many problems with the product's stability part, making it an area where improvements are required.""Tableau and Power BI are faster than Cognos.""Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode).""Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't.""There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data.""We need more predictive analytical functions, not only diagnostic or decryptic analytics."

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"It is performing well, but sometimes we have complex requirements and the performance decreases, and then we have to find another way to make it perform again. That is what you encounter when use the project, but that's inevitable because if we would have used another product, we would've had the same thing.""MicroStrategy needs to do some more development to make the platform easier to use. It's a complicated platform that requires a lot of skill to effectively utilize. So they could work on reducing the complexity to make it more accessible for a broader community of people.""I prefer the capabilities of a single platform, but it does not always work. We are a huge company. Some areas do not use MicroStrategy, so you have to blend whatever systems they are using together to get the data points that you are looking for.""Getting our data to work with the tool is where we are having issues.​""The implementation itself was pretty straightforward. The tricky part was understanding MicroStrategy's licensing model, which was a bit convoluted back then.""This solution is missing enhanced features in the dashboards.""When we come to them with a problem, they might know more of a generalized solution, but not one targeted to our industry.""If there are some advanced visualization features - maybe I'm not aware of them - but if there were a Vitara which could work on top of MicroStrategy, it would make sense for MicroStrategy to have that within their own library. So they should add more visualizations to the library."

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Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
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  • "They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
  • "The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
  • "While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
  • "The price was good. We have had great support along the way."
  • "We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
  • "​They gave us a good deal.​"
  • "There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
  • "They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
  • More MicroStrategy Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
    Top Answer:The tool does not have much documentation on the internet. It is not easy to resolve issues by finding the reason for the problem on the internet. The tool needs to have more documentation on the… more »
    Top Answer:The stability of the product is good.
    Top Answer:MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product. For beginners, there are trial accounts that are provided by the… more »
    Top Answer:For everything we do in our company, we consider MicroStrategy to be a workaround solution. For better customization in documents or dashboards, MicroStrategy can improve the features or settings… more »
    Ranking
    Views
    9,140
    Comparisons
    5,304
    Reviews
    13
    Average Words per Review
    449
    Rating
    8.2
    Views
    7,142
    Comparisons
    4,700
    Reviews
    12
    Average Words per Review
    568
    Rating
    7.5
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Top Industries
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Insurance Company8%
    Healthcare Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government4%
    REVIEWERS
    Financial Services Firm15%
    Healthcare Company13%
    Retailer11%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company11%
    Retailer9%
    Insurance Company7%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise62%
    Large Enterprise31%
    REVIEWERS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    Buyer's Guide
    IBM Cognos vs. MicroStrategy
    May 2024
    Find out what your peers are saying about IBM Cognos vs. MicroStrategy and other solutions. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    IBM Cognos is ranked 7th in BI (Business Intelligence) Tools with 132 reviews while MicroStrategy is ranked 8th in BI (Business Intelligence) Tools with 155 reviews. IBM Cognos is rated 8.0, while MicroStrategy is rated 8.2. The top reviewer of IBM Cognos writes "Improved the quality of our KPIs, while reducing calls to the IT department". On the other hand, the top reviewer of MicroStrategy writes "A robust solution for powerful data analytics". IBM Cognos is most compared with Microsoft Power BI, Oracle OBIEE, Tableau, SAP BusinessObjects Business Intelligence Platform and IBM Planning Analytics, whereas MicroStrategy is most compared with Microsoft Power BI, Tableau, SAP BusinessObjects Business Intelligence Platform, Qlik Sense and Oracle OBIEE. See our IBM Cognos vs. MicroStrategy report.

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    We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.