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Act-On Software vs Marketo comparison

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Act-On Software Logo
Act-On Software
Read 7 Act-On Software reviews
219 views|134 comparisons
100% willing to recommend
Adobe Logo
Marketo
Read 22 Marketo reviews
2,944 views|2,344 comparisons
95% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Act-On Software vs. Marketo
May 2024
Executive Summary

We performed a comparison between Act-On Software and Marketo based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Act-On Software vs. Marketo Report (Updated: May 2024).
Download the complete report
772,649 professionals have used our research since 2012.
Featured Review
Anonymous User
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and... Read more →
Saba Perwez
Good for many things: generating leads and scoring leads
It's one of the best tools for scoring leads. Marketo's lead generation and scoring are better than most other tools. Marketo changed the way our... Read more →
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • "Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
  • "Marketo is used a lot because it's cheaper and preferred by many firms."
  • "Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
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    Earn 20 points

    What do you like most about Marketo?
    Top Answer:One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without… more »
    Read all 9 answers   →
    What needs improvement with Marketo?
    Top Answer:Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited.
    Read all 9 answers   →
    What is your primary use case for Marketo?
    Top Answer:I basically use it for email marketing. I track the performance of campaigns and get customer feedback. It's for sending regular lead nurturing emails as well as promotional emails. We also integrate… more »
    Read all 9 answers   →
    Ranking
    19th
    out of 61 in Marketing Automation
    Views
    219
    Comparisons
    134
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 61 in Marketing Automation
    Views
    2,944
    Comparisons
    2,344
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Learn More
    Act-On Software
    Adobe
    Overview
    Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    No Data Available
    REVIEWERS
    Hospitality Company29%
    Marketing Services Firm29%
    Financial Services Firm14%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm13%
    Manufacturing Company6%
    Healthcare Company6%
    Company Size
    REVIEWERS
    Small Business71%
    Midsize Enterprise14%
    Large Enterprise14%
    REVIEWERS
    Small Business43%
    Midsize Enterprise22%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    Buyer's Guide
    Act-On Software vs. Marketo
    May 2024
    Free Report: Act-On Software vs. Marketo
    Find out what your peers are saying about Act-On Software vs. Marketo and other solutions. Updated: May 2024.
    DOWNLOAD NOW
    772,649 professionals have used our research since 2012.

    Act-On Software is ranked 19th in Marketing Automation while Marketo is ranked 4th in Marketing Automation with 22 reviews. Act-On Software is rated 9.0, while Marketo is rated 8.4. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Act-On Software is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM. See our Act-On Software vs. Marketo report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.