I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the list more quickly. Pardot must be synced with Salesforce. Whatever actions are done in Pardot must be reflected in Salesforce. It will help me easily merge the accounts on Pardot.
Sales Leader and Head of Culture at a tech services company with 11-50 employees
Real User
2023-05-24T07:40:00Z
May 24, 2023
The email editor is a real problem. It doesn't work very well in the Lightning environment. So, all the apparent ease of use benefits fall down when we try to teach clients how to use the email editor. We end up resorting to HTML, which is not good. I have been implementing Pardot for about a year. It's a continually evolving product, and it's well supported from an ongoing development point of view. And so, generally speaking, whatever I probably want it to do, Pradot's either made it already do it or it will come soon. So, I don't think I have any additional features in mind. I trust that they'll build the product well.
Campaign Specialist at a computer software company with 1,001-5,000 employees
Real User
Top 20
2022-10-26T09:26:57Z
Oct 26, 2022
When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself. With other automation tools, for example, if I take HubSpot and Marketo, there are drag-and-drop options to build an email template. So Pardot is lacking in that usability. In the reporting part of the solution, when we deploy and get reports, we’d like to see just one report. I have to download opens, clicks, and unsubscribes separately. If there was one standard kind of report that was given from Pardot that said: “Hey, look, this is the impression of the campaign, and these are the opens and these are the clicks" all in one report, that would be very, very, very useful for the campaign manager. It would save them from clicking through one report at a time. Sometimes there is no back button in the email template. If I want to go back one step when I'm building an email template, I can’t. So there is no option of going back to the email template options. Sometimes it doesn't integrate with the Salesforce CRM. It won’t show up automatically. We have to do it manually in Salesforce CRM.
The solution lacks integration with Instagram, which is our top problem with the product. The solution is slightly expensive. In the next release, I would like to see more artificial intelligence, analytics (specifically activity analytics), and automation.
Technical Sales Representative at a tech services company with 11-50 employees
Real User
2021-03-06T03:33:06Z
Mar 6, 2021
The solution is quite expensive, at least, for smaller teams. In terms of what we used it for the amount of time that we used it, really, it just came down to dollars and cents. We couldn't afford it and had to move away from it altogether.
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the list more quickly. Pardot must be synced with Salesforce. Whatever actions are done in Pardot must be reflected in Salesforce. It will help me easily merge the accounts on Pardot.
The email editor is a real problem. It doesn't work very well in the Lightning environment. So, all the apparent ease of use benefits fall down when we try to teach clients how to use the email editor. We end up resorting to HTML, which is not good. I have been implementing Pardot for about a year. It's a continually evolving product, and it's well supported from an ongoing development point of view. And so, generally speaking, whatever I probably want it to do, Pradot's either made it already do it or it will come soon. So, I don't think I have any additional features in mind. I trust that they'll build the product well.
I'd like to see additional custom fields in the solution. Currently, you only get four free fields and adding an extra one is very expensive.
When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself. With other automation tools, for example, if I take HubSpot and Marketo, there are drag-and-drop options to build an email template. So Pardot is lacking in that usability. In the reporting part of the solution, when we deploy and get reports, we’d like to see just one report. I have to download opens, clicks, and unsubscribes separately. If there was one standard kind of report that was given from Pardot that said: “Hey, look, this is the impression of the campaign, and these are the opens and these are the clicks" all in one report, that would be very, very, very useful for the campaign manager. It would save them from clicking through one report at a time. Sometimes there is no back button in the email template. If I want to go back one step when I'm building an email template, I can’t. So there is no option of going back to the email template options. Sometimes it doesn't integrate with the Salesforce CRM. It won’t show up automatically. We have to do it manually in Salesforce CRM.
The solution lacks integration with Instagram, which is our top problem with the product. The solution is slightly expensive. In the next release, I would like to see more artificial intelligence, analytics (specifically activity analytics), and automation.
The solution is quite expensive, at least, for smaller teams. In terms of what we used it for the amount of time that we used it, really, it just came down to dollars and cents. We couldn't afford it and had to move away from it altogether.