As per the opinions of the PeerSpot community, Web Content Management systems must have strong security gateways and security token translation in place if they are to be evaluated. After security, other important features include powerful reports, website structure, number of pages the system can manage, and ease of use when operating the WCM, while integration with other systems was a minor factor also mentioned.
I would say they have a modern, flexible, agile content management system.
The most valuable features are its integration capabilities and advanced marketing suite.