Oracle Fusion Service vs Salesforce Marketing Cloud comparison

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269 views|122 comparisons
90% willing to recommend
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4,142 views|2,522 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle Fusion Service and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Oracle Fusion Service vs. Salesforce Marketing Cloud Report (Updated: March 2024).
767,667 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It offers a seamless experience with quick deployment—eliminating prolonged implementation and installation processes.""It has provided a faster turnaround time. We were able to automate a number of transactional tasks and return that extra time to taking care of customers.""The service management features are valuable.""Oracle Service Cloud could improve the integration for older platforms.""Stable and scalable with good technical support.""The product's most valuable feature is an efficient fusion of finance and HR modules.""Oracle Cloud Services integrates well. It has lots of APIs to integrate with other solutions, like the PBX we use from Cisco. The ability to integrate Siebel data with Cisco PBX was nice.""Everything is managed by Oracle, so they have security in place."

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"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.""Marketing Cloud has improved our productivity and our team enjoy using it.""We have found the solution to be scalable.""It makes it easy for a business to use any module based on their preference.""The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.""It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten.""It is easy to use.""Salesforce allows for the integration of different data sources."

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Cons
"Lacks the ability to deploy custom code for customization.""Oracle Service Cloud could improve the integration for older platforms.""There are specific areas that would be beneficial to enhance and improve, especially its financial functionality, search capabilities, chat features, and content articles.""The dependency on the dollar makes these products more costly during disruptions in currency parity, especially in countries like Pakistan.""The product's option to upload payroll data doesn't work seamlessly.""The UI experience needs refinement to enhance user-friendliness.""We built some custom code to make a few functions easier. Oracle needs to look at what the customers do and integrate them into the product.""Oracle Fusion Service needs to improve its documentation part because we do not have proper documentation."

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"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered.""The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.""The product could use a little bit of BI in the sense of rule-based building.""We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""The solution can be difficult to set up for non-technical individuals.""An additional feature needed would be better capacity for personalization.""In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard.""The pricing is a bit high."

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Pricing and Cost Advice
  • "This is definitely an expensive product compared to others on the market."
  • "Licensing fees are on the higher end and I rate them an eight out of ten."
  • "Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."
  • "Oracle Fusion Service is more expensive than Workday."
  • "There are no extra licenses, everything is included in the subscription, and the price is fixed."
  • "The product has average pricing."
  • "Oracle Fusion Service is a cheap and flexible solution."
  • More Oracle Fusion Service Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    767,667 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:The most valuable feature of the solution is that customers can easily understand it.
    Top Answer:The solution’s reporting could be improved.
    Top Answer:I used the solution for general ledger, accounts payable, accounts receivable, and indirect tax. Currently, I am working with the expense module. We use Oracle Fusion Service to configure things and… more »
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    6th
    Views
    269
    Comparisons
    122
    Reviews
    13
    Average Words per Review
    395
    Rating
    8.2
    1st
    Views
    4,142
    Comparisons
    2,522
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    Oracle Service Cloud, Oracle RightNow
    ExactTarget
    Learn More
    Salesforce
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    Overview
    Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Marketing Services Firm14%
    Comms Service Provider14%
    Transportation Company7%
    Outsourcing Company7%
    VISITORS READING REVIEWS
    Educational Organization75%
    Financial Services Firm4%
    Computer Software Company3%
    Manufacturing Company3%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business31%
    Midsize Enterprise17%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise76%
    Large Enterprise17%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Oracle Fusion Service vs. Salesforce Marketing Cloud
    March 2024
    Find out what your peers are saying about Oracle Fusion Service vs. Salesforce Marketing Cloud and other solutions. Updated: March 2024.
    767,667 professionals have used our research since 2012.

    Oracle Fusion Service is ranked 6th in Marketing Management with 28 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews. Oracle Fusion Service is rated 8.6, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Fusion Service writes "A reasonably stable and scalable tool to manage human resources, payroll, and expenses of a business". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Fusion Service is most compared with QuickBase, Siebel CRM, Oracle CX Sales, Salesforce Sales Cloud and Microsoft Dynamics CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Oracle Fusion Service vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.