HootSuite vs Khoros Social Media Management comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Sep 3, 2023

We compared HootSuite and Khoros Social Media Management across several parameters based on the solutions' reviews. After reading the collected data, you can find our conclusion below:

  • Features: HootSuite is praised for its scheduling capabilities, analytics, and collaboration features. Khoros Social Media Management is recognized for its extensive data analysis, efficient scheduling and publishing capabilities, and effective community management tools.

  • Room for Improvement: HootSuite users say it has a cluttered interface, and some complained of slow performance. Others noted integration difficulties and a buggy mobile app. Khoros Social Media Management needs improvement in its complex interface, reporting and analytics, customer support, integration capabilities, pricing, and mobile app functionality.

  • Service and Support: HootSuite users lauded the solution’s support for its helpful responses and comprehensive knowledge base. However, some reported occasional delays. Users say Khoros support provides fast and effective solutions.

  • Ease of Deployment: Users say HootSuite is simple to implement, and the deployment instructions are clear. Hootsuite support offered valuable assistance throughout the process. Most users think Khoros Social Media Management is easy to set up, and many note that the onboarding process is efficient.

Comparison Results: HootSuite is praised for its user-friendly interface, easy setup, and helpful customer support. Users appreciate its scheduling capabilities, analytics tools, and team collaboration features. At the same time, some users have reported occasional scheduling glitches, a complex analytics interface, and a steep learning curve for collaboration. Khoros Social Media Management is praised for its robust analytics, scheduled publishing capabilities, and community management tools. However, some users find the interface complex and have reported issues with customer support.

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    Questions from the Community
    Top Answer:HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts.
    Top Answer:The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings also… more »
    Top Answer:We use HootSuite to manage our social media, including regular posts, advertising campaigns, and responding to messages. The product allows the users to add all the social accounts on a company on one… more »
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    Ranking
    3rd
    out of 34 in Social CRM
    Views
    330
    Comparisons
    240
    Reviews
    1
    Average Words per Review
    428
    Rating
    10.0
    5th
    out of 34 in Social CRM
    Views
    202
    Comparisons
    170
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    Khoros Care, Spredfast
    Learn More
    Overview

    Hootsuite is a social media management platform that allows organizations to efficiently manage and analyze their social media presence. Its primary use case is to streamline social media marketing efforts by providing a centralized dashboard for scheduling, publishing, and monitoring content across multiple social media platforms.

    The most valuable functionality of Hootsuite is its ability to schedule and publish posts in advance, saving time and effort for organizations. With its intuitive interface, users can easily create and schedule content for various social media channels, ensuring consistent and timely messaging. Additionally, Hootsuite's content calendar provides a comprehensive overview of scheduled posts, allowing users to plan and organize their social media strategy effectively.

    Hootsuite also offers powerful monitoring and analytics features, enabling organizations to track and measure the impact of their social media efforts. Users can monitor mentions, comments, and messages across different platforms, allowing for quick and efficient engagement with their audience. The analytics dashboard provides valuable insights into key metrics such as reach, engagement, and audience demographics, helping organizations make data-driven decisions to optimize their social media strategy.

    Hootsuite helps organizations streamline their social media management, saving time and resources. By providing a centralized platform for scheduling, publishing, and monitoring content, it ensures consistent messaging and efficient engagement with the audience. The robust analytics capabilities further enable organizations to measure the effectiveness of their social media efforts and make informed decisions to drive better results. Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn, and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security, and comprehensive analytics for end-to-end measurement and reporting.

    Khoros Social Media Management is a comprehensive platform designed to streamline and enhance an organization's social media presence. Its primary use case is to enable businesses to effectively manage their social media accounts, engage with their audience, and analyze performance.

    The most valuable functionality of Khoros Social Media Management includes content scheduling, publishing, and monitoring. With its intuitive interface, users can easily create and schedule posts across multiple social media platforms, ensuring consistent and timely content delivery. The platform also provides real-time monitoring of social media conversations, allowing organizations to promptly respond to customer queries, comments, and concerns.

    Khoros Social Media Management offers advanced analytics and reporting capabilities, enabling organizations to gain valuable insights into their social media performance. Users can track key metrics such as engagement, reach, and sentiment analysis, helping them understand their audience better and make data-driven decisions to optimize their social media strategy.

    This platform helps organizations in several ways. Firstly, it saves time and effort by centralizing social media management tasks in one place, eliminating the need for multiple tools or manual processes. Secondly, it enhances customer engagement by enabling organizations to respond quickly and effectively to customer interactions, fostering positive relationships and brand loyalty. Lastly, the robust analytics and reporting features empower organizations to measure the impact of their social media efforts, identify areas for improvement, and drive strategic decision-making.

    Sample Customers
    Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
    HP, Rogers, BeyondBank Australia
    Top Industries
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company14%
    Manufacturing Company11%
    Healthcare Company10%
    No Data Available
    Company Size
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise12%
    Large Enterprise72%
    No Data Available

    HootSuite is ranked 3rd in Social CRM with 5 reviews while Khoros Social Media Management is ranked 5th in Social CRM. HootSuite is rated 8.8, while Khoros Social Media Management is rated 0.0. The top reviewer of HootSuite writes "Good customization and social media management with helpful AI capabilities". On the other hand, HootSuite is most compared with Sprinklr, Brandwatch and Sprout Social, whereas Khoros Social Media Management is most compared with Sprinklr.

    See our list of best Social CRM vendors and best Social Media Management Solutions vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.