Dell XtremIO vs Pure FlashArray X NVMe comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell XtremIO and Pure FlashArray X NVMe based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell XtremIO vs. Pure FlashArray X NVMe Report (Updated: March 2024).
767,667 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"We also like the compactness, the small footprint. It takes up very little space in a data center and uses little power.""The most valuable feature is test performance. It helps us store large amounts of data along with providing us faster retrieval of data.""We've been using FlashArray's snapshot for backups. Their replication across sites and response time are also excellent.""Pure Storage technology allowed us to automate tasks, reducing something which started as a 12-hour turnaround down to about 15 minutes.""The security operating system is its most valuable feature because it's very simple, easy to use, and operate. You don't have to do very serious training to operate this equipment. It's user-friendly and pretty straightforward.""It gives us capacity planning.""This solution has improved our organization. In the past, we had reports that were taking up to two hours and after switching to SSD storage the overall processing power dropped to half an hour. The end users saw an immediate performance gain.""We put a fair amount of stress on it because we run sequel workloads and we run web applications where the same web files are hit over and over. We have had almost zero stability issues with that SAN, that has been really great for us."

More Pure Storage FlashArray Pros →

"Xtrem10's features are more simple to implement. The integration and interface are also good.""The solution's most valuable features are the inline data reduction and deduplication.""Snapshots are valuable because of their seamless nature, as well as the minimal space each snapshot takes.""I like the deduplication and auto-tiering features.""Thin storage allocation""Performance and deduplication. This is a very robust block storage option that offers both performance and data optimization.""XtremIO is very stable.""The speed is extremely valuable."

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"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle.""The high availability of the product is the most valuable feature.""We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion.""Pure has signature security technology, which cannot be deleted, even if you are an administrator.""The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""The latency is good.""The solution is very straightforward to set up."

More Pure FlashArray X NVMe Pros →

Cons
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN.""In the next release, I would like to see file-level encryption.""Going forward, don't complicate things for the customers.""The only time that we had problems with it was that there was a bug in the VVol implementation but, outside of that, it has been flawless.""The scalability of the solution is not as good as it probably could be.""The GUI could improve, it could be more intuitive. There is hidden functionality.""One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade.""The product should improve its response time. I have also encountered issues with its configuration."

More Pure Storage FlashArray Cons →

"I would like hardware capacity additions to be a little more flexible. The upgrade path for the existing XTremIO units requires you to purchase 2 XBricks at a time and they need to be the same capacity as the existing XBricks.""Management and reporting need improvement.""Ease of use is key in the converged and hyper-converged world that requires administrators to have both hypervisor and storage skills.""Get rid of the Java aspect of the GUI console.""Right now, external appliances are needed to replicate XtremIO to XtremIO, or to another EMC system.""XtremIO needs to be lower priced. It also needs better endpoints and scalability.""Management: At the time, there was no snapshot scheduler, so I had to write XSnapCourier to address it. The sad thing is that even after the newest release, which includes a native scheduler, most customers using XSnapCourier chose to stick with it due to a more feature-rich experience.""XtremIO is coming to its end of life."

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"In the future, I would like to see integration with enterprise backup systems.""In terms of what needs improvement, the dashboard and management could be simplified.""The UI for this solution needs to be improved.""We need better data deduplication.""We would like to see VNC integration or be able to use Pure Storage with VNC.""We would like to see more visibility into garbage collection and CPU performance in the GUI.""If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure.""The tool's portfolio is minimal. It is expensive."

More Pure FlashArray X NVMe Cons →

Pricing and Cost Advice
  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

  • "Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."
  • "This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."
  • "It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."
  • "It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
  • "XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."
  • "Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."
  • "It is costly but worth it."
  • "With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."
  • More Dell XtremIO Pricing and Cost Advice →

  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a few posts already. In 2015, though, the HP giant began to rouse and challenge the mainstream status quo with its 3PAR offering. Quantifying 3PAR's platform is different from XtremIO and Pure, though, as it can seem amorphous given the many ways it can be quoted. Are you asking for all flash? 3PAR will give you that and lay claim to the best-of-breed title. Oh, but you want some mass storage akin to archival or virtual tape, too? 3PAR changes jerseys and shouts, "I'm it!" Is it, though? Let's put 3PAR against XtremIO and see how they measure up! Define the Conversation  The hard part about these comparisons and competitive analyses is that we aren't talking about products of the same species or specialization. I struggle to put it properly, but consider it this way. In pre-AFA days (the age of traditional spinners like NetApp FAS3040, EMC CLARiiON or VNX, and even last-gen 3PAR), the contest was like pitting a Toyota Camry against a Nissan Altima. They did most of the same things with minor strengths, weaknesses, and preferences. Talking about XtremIO versus 3PAR 74xx is more of a discussion about construction-grade, heavy-duty cranes versus massive earth movers. They are in the… Read more →
    Questions from the Community
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Top Answer:The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're… more »
    Top Answer:The license for XtremIO is in the box, so you don't have to buy anything.
    Top Answer:Dell XtremIO needs to provide better performance to keep up with new products.
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Comparisons
    Also Known As
    Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Learn More
    Overview

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Sample Customers
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
    Fremont Bank, Judson ISD, The Nielsen Company
    Top Industries
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    REVIEWERS
    Financial Services Firm29%
    Healthcare Company14%
    Insurance Company11%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company15%
    Manufacturing Company11%
    Government6%
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm15%
    Comms Service Provider15%
    Manufacturing Company15%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government6%
    Company Size
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise40%
    Large Enterprise42%
    REVIEWERS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise10%
    Large Enterprise68%
    REVIEWERS
    Small Business37%
    Midsize Enterprise27%
    Large Enterprise37%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    Buyer's Guide
    Dell XtremIO vs. Pure FlashArray X NVMe
    March 2024
    Find out what your peers are saying about Dell XtremIO vs. Pure FlashArray X NVMe and other solutions. Updated: March 2024.
    767,667 professionals have used our research since 2012.

    Dell XtremIO is ranked 25th in All-Flash Storage with 48 reviews while Pure FlashArray X NVMe is ranked 14th in All-Flash Storage with 27 reviews. Dell XtremIO is rated 7.6, while Pure FlashArray X NVMe is rated 9.2. The top reviewer of Dell XtremIO writes "Suitable for high IOPS and helps get backup in ten minutes ". On the other hand, the top reviewer of Pure FlashArray X NVMe writes "Works well, is easy to implement, and has upgrade analysis capabilities". Dell XtremIO is most compared with Dell PowerStore, Dell PowerMax NVMe, Dell Unity XT, NetApp AFF and INFINIDAT InfiniBox, whereas Pure FlashArray X NVMe is most compared with Dell PowerStore, Dell Unity XT, HPE Nimble Storage, Hitachi Virtual Storage Platform and Pure Storage FlashBlade. See our Dell XtremIO vs. Pure FlashArray X NVMe report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.