We compared Microsoft Entra ID and Google Cloud Identity based on our user's reviews in several parameters.
Microsoft Entra ID is praised for its user-friendly interface, efficient authentication process, and seamless integration. Users appreciate the exceptional customer service and reasonable pricing. Google Cloud Identity stands out for its comprehensive security measures, seamless integration with Google services, and efficient user management capabilities. Users highlight the excellent customer service and flexible licensing options. Therefore, Microsoft Entra ID excels in customer service, setup cost, and flexibility, while Google Cloud Identity shines in security measures, integration, and user management capabilities.
Features: Microsoft Entra ID stands out for its user-friendly interface, efficient authentication process, and seamless integration across various platforms. In contrast, Google Cloud Identity is known for its comprehensive security measures, seamless integration with other Google services, efficient user management capabilities, and streamlined access controls.
Pricing and ROI: The setup cost for Microsoft Entra ID is described as affordable and competitive, with a straightforward and user-friendly setup process. Users appreciate the flexibility and options available for licensing. On the other hand, Google Cloud Identity offers reasonable pricing, a straightforward setup process, and flexible licensing options catering to users' needs and requirements., The ROI from Microsoft Entra ID is positive, with users experiencing cost savings and improved efficiency. Meanwhile, Google Cloud Identity offers cost-effectiveness, enhanced security measures, increased productivity, and easy management of user access and permissions.
Room for Improvement: Microsoft Entra ID could benefit from better user interface design and optimization for different devices, simplifying the sign-up process, increasing customization options, and adding advanced security features. On the other hand, Google Cloud Identity users would like improved integration with other platforms and applications, a simpler and more user-friendly interface, better documentation, and more comprehensive support resources.
Deployment and customer support: The reviews for Microsoft Entra ID and Google Cloud Identity highlight that the duration required to establish a new tech solution can vary significantly for both products. However, it is important to carefully evaluate the context in which users use terms like deployment, setup, and implementation to determine the overall time required., Microsoft Entra ID's customer service is exceptional, efficient, and reliable. Users appreciate the prompt and knowledgeable assistance, effective communication, and seamless problem resolution. Google Cloud Identity's customer service is highly regarded and considered satisfactory.
The summary above is based on 104 interviews we conducted recently with Microsoft Entra ID and Google Cloud Identity users. To access the review's full transcripts, download our report.
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The most valuable feature is that you can manage users from one central location."
"With Azure Conditional Access you can specify network locations where you want some of the services in the organization to be available to users, and where you don't want users to have access."
"Microsoft Azure AD is easy to install and is a stable solution."
"Azure Active Directory provides access to resources in a very secure manner. We can detect which user is logging in to access resources on the cloud. It gives us a comprehensive audit trace in terms of from where a user signed in and whether a sign-in is a risky sign-in or a normal sign-in. So, there is a lot of security around the access to resources, which helps us in realizing that a particular sign-in is not a normal sign-in. If a sign-in is not normal, Azure Active Directory automatically blocks it for us and sends us an email, and unless we allow that user, he or she won't be able to log in. So, the User Identity Protection feature is the most liked feature for me in Azure Active Directory."
"It is cloud based so it is always updated,"
"We use Verified ID to select and deselect users. During the pandemic, we had many users who left our organization or were no longer involved in certain projects but had their user credentials with them. To prevent data loss and data piracy, we deselected those remote users from Active Directory, and it was a very quick process."
"If a company has hundreds of users that already exist in the cloud, and it now wants to enable those same users to be present in third-party applications that their business uses, like Atlassian or GoToMeeting, the provisioning technology can assist in achieving that."
"It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication."
"It's very easy to run and it's part of their ecosystem and I don't think it's going anywhere anytime soon."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Technical support is slow."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The customer service and support team is not so good."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The integration should be made easier."
"Microsoft Entra ID should improve workload identities. It should set conditional access."
"On-premise capabilities for information and identity management need improvement."
"The main issue is that because Active Directory is in the cloud, it will inevitably be dependent on internet connectivity."
"Better integration with external governance products would be a welcome addition to Azure AD."
"Lacks integration between applications and phones."
"Microsoft needs to add a single setup, so whenever resources join the company or are leaving the company, all of the changes can be made with a single click."
"Some of the features that they offer, e.g., customized emails, are not available with B2C. You are stuck with whatever email template they give you, and it is not the best user experience. For B2C, that is a bit of a negative thing."
"When we add some user groups, at times they will not be properly configured. Also, sometimes Azure AD is not aware of the group policy, like the control, device functions, and settings, in detail. For example, you cannot configure these settings through mobile devices. It doesn't provide the flexibility to do that. The other challenge is that a third-party application may provide access without authorization."
Google Cloud Identity is ranked 3rd in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 21 reviews while Microsoft Entra ID is ranked 1st in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 190 reviews. Google Cloud Identity is rated 7.6, while Microsoft Entra ID is rated 8.6. The top reviewer of Google Cloud Identity writes "A stable and scalable cloud solution easily compatible with Google office Suite". On the other hand, the top reviewer of Microsoft Entra ID writes "Allows users to authenticate from home and has excellent integrations in a simple, stable solution". Google Cloud Identity is most compared with Microsoft Intune, Okta Workforce Identity, JumpCloud, VMware Workspace ONE and ManageEngine Endpoint Central, whereas Microsoft Entra ID is most compared with Microsoft Intune, CyberArk Privileged Access Manager, Yubico YubiKey, Cisco Duo and Auth0. See our Google Cloud Identity vs. Microsoft Entra ID report.
See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.
We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.