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Aprimo vs OpenText Extended ECM comparison

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Aprimo Logo

Aprimo

170 views|147 comparisons
OpenText Logo

OpenText Extended ECM

Read 18 OpenText Extended ECM reviews
4,062 views|3,113 comparisons
95% willing to recommend
Featured Review
Use Aprimo?
Anonymous User
Saves time and increases the productivity of an organization, but the tier-one support is slow
OpenText Extended ECM has helped us with the implementation of records management policies, content retention and storage, and process automation.... Read more →
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
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  • "The licensing is not that complex for the core products, but it becomes more complicated for some additional modules."
  • "Both Open Text ECM and IBM File share are expensive."
  • "It is a little more expensive than our previous solution, but because of the fact that it has become a rallying point for different groups to come under, it might end up paying off better in the long run by not having seven siloed solutions. Even though this one solution is a little pricey, it might eliminate other ones."
  • "The tool's pricing is confusing to the end customer."
  • "The solution is expensive."
  • "OpenText Extended ECM is an expensive solution."
  • "The product is pricey."
  • "OpenText Extended ECM's pricing and licensing are aggressive and confusing for the end customer."

    • More OpenText Extended ECM Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about OpenText Content Suite Platform?
    Top Answer:We also have a module on top of the Content Server called WebReports that has been one of the things that helped us facilitate the workflow and give managers good reporting and visibility into where… more »
    Read all 4 answers   →
    What is your experience regarding pricing and costs for OpenText Content ...
    Top Answer:It is a little more expensive than our previous solution, but because of the fact that it has become a rallying point for different groups to come under, it might end up paying off better in the long… more »
    Read all 2 answers   →
    What needs improvement with OpenText Content Suite Platform?
    Top Answer:We make iterations on it. Every year, they usually ask for some small things. Overall, they are pretty happy with it. Being the IT person here, I do think there are areas for improvement, but both for… more »
    Read all 4 answers   →
    Ranking
    1st
    out of 15 in Marketing Resource Management
    Views
    170
    Comparisons
    147
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    2nd
    out of 46 in Enterprise Content Management
    Views
    4,062
    Comparisons
    3,113
    Reviews
    12
    Average Words per Review
    692
    Rating
    7.5
    Comparisons
    Also Known As
    Teradata Aprimo
    OpenText Content Suite Platform
    Learn More
    Aprimo
    OpenText
    Overview

    Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

    Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.

    The Aprimo Platform

    Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

    Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

    Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

    OpenText Extended ECM (formerly OpenText Content Suite Platform) is an enterprise content management platform that securely governs the information lifecycle by integrating with leading enterprise applications, such as SAP, Microsoft 365, Salesforce and SAP SuccessFactors. Bringing content and processes together, Extended ECM provides access to information when and where it’s needed, improves decision-making and drives operational effectiveness.

    Sample Customers
    AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
    ATCO Australia, MSIG Asia, Orica, Salt River Project
    Top Industries
    VISITORS READING REVIEWS
    Financial Services Firm23%
    Computer Software Company12%
    Healthcare Company9%
    Manufacturing Company7%
    REVIEWERS
    Computer Software Company18%
    Energy/Utilities Company18%
    Manufacturing Company18%
    Financial Services Firm18%
    VISITORS READING REVIEWS
    Government13%
    Financial Services Firm11%
    Computer Software Company11%
    Manufacturing Company8%
    Company Size
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise13%
    Large Enterprise70%
    REVIEWERS
    Small Business43%
    Midsize Enterprise13%
    Large Enterprise43%
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise15%
    Large Enterprise69%

    Aprimo is ranked 1st in Marketing Resource Management while OpenText Extended ECM is ranked 2nd in Enterprise Content Management with 18 reviews. Aprimo is rated 0.0, while OpenText Extended ECM is rated 7.8. On the other hand, the top reviewer of OpenText Extended ECM writes "Serves as a single source of support for the company but has scalability issues". Aprimo is most compared with Adobe Workfront, Marketo and smartFOCUS Message Cloud, whereas OpenText Extended ECM is most compared with OpenText Documentum, SharePoint, IBM FileNet, Alfresco and OpenText Content Manager.

    We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.