For modeling purposes, we use a different platform as Adobe Target doesn't offer custom machine learning model building.
AN
Manager at a computer software company with 10,001+ employees
JF
VP at a financial services firm with 10,001+ employees
I think Adobe Target needs more AI features to automate some things. Regarding integration, it is easy to integrate with their AM platform for hosting websites, but it isn't easy. They need to do more work to ensure their tools are easily connected and work together. That's something I'd suggest they improve.
SN
Senior Application Development Specialist at Accenture
The solution currently lacks more personalization through the server side.
Adobe Experience Developer at a financial services firm with 10,001+ employees
The product is expensive for small-scale businesses. This particular area needs improvement.
SK
Adobe Analytics Developer at Ford Direct
Adobe Target is an expensive solution.
Lead Analytics Engineer at Brillio
The customer support team is very slow in responding to queries.
UK
Senior Adobe Analytics Developer at Achieve
Integrating Adobe Target with other tools posed challenges, particularly in obtaining accurate analytics data. While using it for testing and analytics, I found that the analytics reports provided by the tool did not accurately reflect the specific changes made in the tests. Instead, it included broader data from the overall experience.
Senior Analytics Developer at NextRow Digital
Adobe Target is an expensive solution.
Senior CDP Specialist at a marketing services firm with 51-200 employees
There's room for improvement in Adobe Target, especially when simultaneously implementing the same activity across multiple websites. Currently, we can only run one activity per page, which can be limiting. Also, running various activities concurrently or executing near-real-time use cases can be complex and challenging with Adobe Target.
SS
Product Analyst at a retailer with 10,001+ employees
The product implementation on the client side has limitations compared to server-side deployments. It needs more control and reliability with server-side setups.