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Marketing Research Analyst at Aan Pharma Private Limited
User
Top 20Leaderboard
Great KOL sentiment tracking and usability across devices with the ability to capture various activities
Pros and Cons
  • "konectar has helped us to interact with KOLs compliantly."
  • "konectar Virtual Engagement platform could be improved with better screen sharing clarity, which is a bit blurred, during the beginning of the call."

What is our primary use case?

Our primary use case of this solution is described below with details about our environment.

We wanted to identify the regional rising stars for multiple engagement activities with key opinion leaders. We wanted to expand our coverage to global key opinion leaders outside the US. Our field team uses an enterprise platform and we wanted to ensure both CRM and key opinion leader management platforms can be integrated so that it gives access to the team for identifying and adding the customer data.

How has it helped my organization?

These are the konectar KOL Management Platform's features that have helped our organization in effective and efficient KOL Management:

* konectar has helped us to interact with KOLs compliantly.

* We could easily uncover the rising stars whom we did not know in our space.

* konectar offered global scalability at a quick pace.

* Easy integration with the enterprise CRM platform helped us to manage all interaction data in one place.

* KOL segmentation for various objectives was a tedious task before using konectar. Now, we can easily segment the KOLs for different engagements.

What is most valuable?

konectar features have improved our KOL Management effectively which in turn helped us in revising KOL Management strategies as well.

However, I found the below features of konectar the most valuable compared to the ones already described:

* KOL sentiment tracking is one of the best features which has helped the field teams in interacting with the right KOLs and understanding their needs.

* Usability across multiple devices.

* Capture various activities (advisory boards, congresses, conferences, SM interactions, etc).

What needs improvement?

The konectar KOL Management platform could improve on the following features, though they are minor improvements:

* konectar Virtual Engagement platform could be improved with better screen sharing clarity, which is a bit blurred, during the beginning of the call.

In the next release, I would like to see the following options:

* Advanced search option on the konectar Virtual Engagement chat option to easily search the links, and phone numbers would be great.

We are eagerly looking forward to the next release.

For how long have I used the solution?

I've used the solution for two years and nine months.

What do I think about the stability of the solution?

The stability is good.

What do I think about the scalability of the solution?

The scalability is good.

How are customer service and support?

Technical support is available 24/7.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We did not use a different solution previously.

How was the initial setup?

The initial setup is pretty straightforward and easily understandable.

What about the implementation team?

We used an in-house team.

What was our ROI?

We've seen a 30% ROI.

Which other solutions did I evaluate?

We did evaluate other options.

What other advice do I have?

It is easily customizable based on the user's needs.

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: I am a real user, and this review is based on my own experience and opinions.
AladdinNabil - PeerSpot reviewer
Digital Lead of Middle East/ North Africa and Ukraine at Organon
Real User
Top 10Leaderboard
Stable CRM solution designed for medical organizations, with a medical content approval feature, but is lacking in integration
Pros and Cons
  • "The most valuable feature in Veeva Medical CRM is medical content approval."
  • "An area for improvement in Veeva Medical CRM is its integration with other platforms. Currently, it's very, very limited and restricted, unlike Salesforce, but Salesforce is a solution that's not specific to the medical industry. Salesforce is a more general solution. If we want to link any data or any visit inside Veeva Medical CRM to anything outside, or anything external, we have to build that functionality manually."

What is our primary use case?

While Salesforce Marketing Cloud is focused on marketing activities with external customers and engagement, Veeva Medical CRM is more of an internal CRM solution for us. It covers all these points: medical reviews for the content, content approval, and for engagement, particularly engagement for virtual events for twenty five doctors at a time.

What is most valuable?

The most valuable feature in Veeva Medical CRM is medical content approval.

What needs improvement?

An area for improvement in Veeva Medical CRM is its integration with other platforms. Currently, it's very, very limited and restricted, unlike Salesforce, but Salesforce is a solution that's not specific to the medical industry. Salesforce is a more general solution. If we want to link any data or any visit inside Veeva Medical CRM to anything outside, or anything external, we have to build that functionality manually. If the solution could be integrated with other solutions that will allow us to import data automatically so it's not time consuming, it would make Veeva Medical CRM better. This is the number one area for improvement I see in the solution.

Another area for improvement in Veeva Medical CRM is its scalability.

Veeva Medical CRM integration with other solutions would make our lives easier, so it's an additional feature I'd like to see in the next release of the solution. 

For how long have I used the solution?

I've been using Veeva Medical CRM for seven years. 

What do I think about the stability of the solution?

Veeva Medical CRM is a stable solution.

What do I think about the scalability of the solution?

Veeva Medical CRM is a scalable solution, but its scalability could still be improved.

How are customer service and support?

I didn't have a personal interaction with technical support for Veeva Medical CRM, unlike other departments.

How was the initial setup?

I was not involved with setting up Veeva Medical CRM as it was done globally, but my guess is that the setup was easy for them.

What's my experience with pricing, setup cost, and licensing?

I'm not involved in purchasing Veeva Medical CRM, so I have no information on its price.

Which other solutions did I evaluate?

We're also using Salesforce Marketing Cloud, apart from Veeva Medical CRM.

What other advice do I have?

Our main tool is Veeva Medical CRM, but we're also using Salesforce Marketing Cloud.

Our database of doctors in Veeva Medical CRM numbers ten thousand. We have a module called Veeva Engage and it's similar to Zoom where we have a maximum number of twenty five doctors per event.

I'm rating Veeva Medical CRM six out of ten, because it's still lacking in terms of scalability, so it's not a very strategic or long term solution for me.

Disclosure: I am a real user, and this review is based on my own experience and opinions.