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Examples of the 83,000+ reviews on PeerSpot:

Marketing manager at Wowtickets
Real User
Top 10
Comes with automation and Einstein features which provides innovative ideas
Pros and Cons
  • "The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

    What is most valuable?

    The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas. 

    For how long have I used the solution?

    I have been using the product for seven years. 

    What do I think about the stability of the solution?

    I rate the solution's stability an eight out of ten. 

    What do I think about the scalability of the solution?

    Salesforce Marketing Cloud is scalable. I rate it seven out of ten. 

    How are customer service and support?

    Salesforce Marketing Cloud's tech support is responsive. There is a platform called Trailblazer where you can put in your queries. 

    Which solution did I use previously and why did I switch?

    I used HubSpot before Salesforce Marketing Cloud. I switched the platform since I changed the company. In terms of data management, Salesforce outshines HubSpot. It provides robust data handling and excels in generating innovative ideas and feedback. Specifically, tools like Einstein contribute significantly by offering insights on enhancing EDR.

    One standout feature is the 360-degree view in Salesforce, a capability absent in HubSpot.

    How was the initial setup?

    The tool's deployment was straightforward. Deployment can be completed in two weeks. 

    What other advice do I have?

    I rate the product a nine out of ten. 

    Disclosure: I am a real user, and this review is based on my own experience and opinions.
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    Head of Information Technology at a non-profit with 10,001+ employees
    Real User
    Top 5Leaderboard
    Maps customer journeys and works for email campaigns but pricing is expensive
    Pros and Cons
    • "Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
    • "Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

    What is our primary use case?

    We use the product for email campaigns. It also helps us to map customer journeys. 

    How has it helped my organization?

    The tool's report file creation functionality helps us with productivity. We can also use it to check CRM campaigns. The data is in one place. 

    What is most valuable?

    Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns. 

    What needs improvement?

    Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly. 

    For how long have I used the solution?

    I have been working with the product for two years. 

    What do I think about the stability of the solution?

    The product is stable. 

    What do I think about the scalability of the solution?

    My company has around 10 users for the product. It is scalable. However, you need to be mindful of the cost while scaling. 

    Which solution did I use previously and why did I switch?

    We chose the product since it was a Salesforce native application. 

    How was the initial setup?

    The tool's deployment took six weeks to complete. We have a team managing the system: three in-house members and some external consultants. Our focus is not just on keeping things updated but also making sure they stay relevant.

    What about the implementation team?

    A Salesforce marketing consultant expert helped us with the deployment. 

    What was our ROI?

    We have seen ROI with the product's use. 

    What other advice do I have?

    I rate the product an eight out of ten. 

    Disclosure: I am a real user, and this review is based on my own experience and opinions.
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