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Yusuf Arslan - PeerSpot reviewer
Senior Data Architect at Anadolu Sigorta
Real User
Flexible with good granularity and excellent data-sharing capabilities
Pros and Cons
  • "Its performance speed is very good."
  • "The distribution methodology isn't as strong as Bethesda or SAP HANA. It's not as strong as other competitors."

What is our primary use case?

We primarily use the solution for database analytics. We can use it for various things, including structured and voice data. We also have a Microsoft SQL server for ONTP we combine and manage all data. We get a data map and have a data layer. For reporting, we use Power BI.

What is most valuable?

Snowflake is a bit different from a traditional Oracle or Microsoft database. There's a different user access methodology. It's very flexible and gives you good data visibility. You can push back the data one week, one month, or one year.

We can store unstructured data formats and create columns for everything and analyze the data via graphs. You can create pie charts and various visual graphs to study your data. We can't do this type of visualization with any SQL server or Oracle database.

There is very good granularity. The solution scales well. At the end of the day, you can use and effectively manage all of your big data. 

The data-sharing capabilities are good. You can access the data and share it in one click. If you want to share it, for example, with Oracle (if you use it), you can export data to it and share it. You can also use email or other methods. You can manage and share across various schemas. 

Its performance speed is very good. There's no limits to the amount of data you can take on. 

What needs improvement?

I haven't noticed any limitations with the solution. 

There could be more analytics. We find that IBM has a lot of pro data analytics that we use. 

The distribution methodology isn't as strong as Bethesda or SAP HANA. It's not as strong as other competitors.

For how long have I used the solution?

I've used the solution for about a year.

What do I think about the scalability of the solution?

The scalability and flexibility are excellent. This is very important to have in a Snowflake database. 

How are customer service and support?

Everything works fine, therefore, I haven't had much content with the technical support team. 

What was our ROI?

I do not have any information in regards to ROI. I'd need more time with the solution. 

What other advice do I have?

I'd recommend the solution to other users. 

I would rate the solution nine out of ten. 

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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LeslieTaylor - PeerSpot reviewer
Consultant at Pyramid Consulting
Real User
Top 5Leaderboard
Offers depth of analytics and powerful visualization capabilities
Pros and Cons
  • "I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
  • "Setting up reports in Amplitude was challenging for me as a newer user."

What is our primary use case?

I used Amplitude mostly for data analytics and analysis.

What is most valuable?

I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments. My favorite part was pinpointing exactly where customers were dropping off in their journey and understanding the events tied to conversions. This helped me focus on areas needing improvement, conduct customer interviews, and validate insights with existing reviews, leading to more informed decisions.

What needs improvement?

In terms of improvement, setting up reports in Amplitude was challenging for me as a newer user. I relied on others who had specific knowledge, which sometimes caused delays due to resource constraints. It would have been helpful if the process of creating reports was more intuitive and user-friendly, allowing me to gain insights independently without relying heavily on the product team.

For how long have I used the solution?

I have used Amplitude for a year and a half.

What do I think about the stability of the solution?

Amplitude was very stable during my use. I never encountered any errors, which was refreshing compared to the occasional issues I have experienced with AWS products.

What do I think about the scalability of the solution?

I would rate Amplitude a solid ten for scalability. I didn't see any reasons why it couldn't handle scaling effectively.

Which solution did I use previously and why did I switch?

Amplitude is easier to use than Splunk because its user interface is more intuitive and user-friendly. Splunk's interface felt technical and outdated, like an old mainframe system, while Amplitude's was much easier to navigate. Although Splunk might excel in detecting anomalies, Amplitude provided a smoother experience, especially for tasks like tracking performance over time.

How was the initial setup?

Setting up Amplitude initially can vary in complexity. If you have all the necessary information, like event IDs and customer lists, and your requirements are straightforward, it's relatively straightforward. However, the complexity increases with more variables and larger datasets, making it a bit more challenging to work with.

What other advice do I have?

Amplitude played a crucial role in improving product decisions for our onboarding project. By analyzing user behavior, we identified key points where customers were dropping off in the activation process. This allowed us to tailor the onboarding experience, making it more personalized and engaging, resulting in higher activation rates and improved customer retention.

Integrating Amplitude with other tools in our stack improved our analytics capabilities. I didn't encounter any issues with its compatibility or functionality alongside other tools.

I would recommend Amplitude to others because of its depth of analytics and powerful visualization capabilities. Overall, I would rate it as an eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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