It was one of the complex products used in our company earlier. My company has stopped using Adobe Campaign, and moved to another marketing software for distribution.
I will not be able to comment on the product's email marketing strategy since there might have been upgrades in the tool. My company used to face a lot of problems with the product's email marketing strategy, owing to which we had to have a manual team in place to go on the software and fill out the details to send out an email.
The most valuable feature of the solution stems from the hierarchical structure where all the data is stored, allowing users to go and check it out whenever they want.
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
I have experience with Adobe Campaign till ten months ago. My company is a customer of Adobe.
There were no stability issues in the product.
It is a scalable solution, but my company did not have to use its scalability feature since we don't have a large client base.
My company has a team consisting of 15 to 20 developers who used to use Adobe Campaign.
My company chose Amazon Pinpoint over Adobe Campaign. Amazon Pinpoint is a better option than Adobe Campaign.
The biggest problem with Adobe Campaign was that it does not expose APIs, but it is not an issue that we face with Amazon Pinpoint in our company.
I don't know how the software is built. As a user and a developer who wants to use marketing software in the market, I know that Adobe Campaign does not expose APIs while Amazon Pinpoint does expose APIs, which is why my company does not need to invest in manual tasks.
The product's installation phase was easy.
The solution can be deployed in a few hours since it is available on the App Store, where you can download it and log in to use it.
I am not aware of whether our company used the product's features to segment and target audiences.
I am not aware if the product helped improve my company's marketing efficiency.
Analytics was a good part of Adobe Campaign.
I don't know whether the product required any maintenance.
I rate the overall tool a seven out of ten.