2021-11-22T09:41:00Z

Which is better - StartApp Ad Platform or Google AdMob?

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Janet Staver - PeerSpot reviewer
Real User
Top 5
2021-12-06T14:26:23Z
Dec 6, 2021

I wouldn’t say one is better than the other, but rather both work well together to achieve good results. As you may already know, AdMob makes it easy to earn revenue with in-app ads by providing actionable insights and other powerful tools. With AdMob, some of its features allow you to cross-sell other apps for free by using house ads. Using AdMob you can run auto-updates through Google Play services without having to modify your SDK. It also supports iOS, Android, Unity, and Cocos2d-x. Furthermore, AdMob is able to fill your ad requests from anywhere in the world. I also like their robust reporting and measurement features because it gives me deeper insights into how users are interacting with my mobile app and ads. For me, it is important that Google AdMob is able to directly integrate with Google Analytics for Firebase. In addition, depending on what you are planning on using it for, AdMob has features like multiple currency support, high fill rates, and country-level mediation.


StartApp Ad Platform is a good solution for advertisers as well as publishers. For publishers specifically, StartApp provides quick access to tier on traffic, helping to monetize traffic from thousands of advertising campaigns. Like Google AdMob, it supports apps on almost all platforms, ranging from iOS to Unity, Marmalade, Android, Cordova, and many others. StartApp Ad also has several SDK integration solutions, along with an account manager assistance option used for optimizing campaigns. With StartApp Ad Platform you can easily browse through unlimited audiences and segments worldwide. And StartApp makes it easy to increase your mobile app revenue with ads that are designed to drive engagement.


Conclusion: While a combination of using both solutions will get you the best results, if you have to choose one over the other, it comes down to what your business needs are. I like Google AdMob a lot, but I would recommend StartApp Ad Platform for its rich, scalable and diversified audience catalog and also because of its data-driven approach and execution, which, for me, has improved conversion rates and resulted in high performance.


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