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\"it_user8547<\/a>
it_user8547<\/a>Consultant at a financial services firm with 501-1,000 employees<\/span><\/div>
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I am not disagreeing with your comment Martin but I would like to add to there can be numerous reasons for organizations to choose Cognos, I would agree the growth pattern I have seen with Cognos is less compared to the other BI options available in the Market. Companies who need very flexible reports involving lot of customizations can always relay on Cognos. As the reports are purely XML a lot of customization and different ways to make changes can be implemented. The web authoring interface for Cognos is really good compared to tool like Microstrategy which is indeed very popular, Cognos also provide lot of financial solutions like Cognos planning which can be used to Develop budgets and forecasts faster and more efficiently. Cognos also allows a non-technical user to design complex reports by dragging and dropping existing reports or parts of reports as widgets onto a canvas. This tool is called Business Insight, allows a business user to reuse existing content to create and share interactive dashboards. \n
IBM is moving slow in this fast changing Business Intelligence space and I would personally would like to see what they do next with Cognos.\n
If we talk about stats Cognos products are still used by over 23,000 companies, around the world, and are consistently ranked in the top 10 category of the Gartner Magic Quadrant for Business Intelligence. \n
In case you have any questions/queries I would be happy to assist. Feel free to reach out to me.\n
Thanks and Regards\n
Arpit Agrawal\n
Business Intelligence Consultant\n
Email: ArpitAgrawal9@yahoo.co.in<\/p>\n\n

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\"it_user6855<\/a>
it_user6855<\/a>CEO with 51-200 employees<\/span><\/div>
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Well I don\'t think we are disagreeing particularly - if I may say so. But building your own data mining tools is a bit onerous -SVMs, neural nets and random forests for example require considerable skills to build - and why reinvent the wheel? But if you do have the math/machine learning/stats/programming skills to do this then of course it can be done.<\/p><\/div>